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Brand Identity
Adria Gainer
Sunday, November 14, 2010
Hear
Me
Sing,
Inc,
Hear Me Sing, Inc.
Why Hear Me Sing?
So the little people with BIG voices can be heard and change the world.
The Story:
I grew up in a single parent home. I wanted to take voice music lessons but my mother could not afford them. Without the presence
of music early on, I was a troublesome child, rebellious, with no real direction. It was not until college that I was able to unleash my
true passion for music.
Strengths:
unique-the name is catchy
protectable- searched the name and there are no trademarks for it
suggestive-it commands the attention of the consumer; one would want to know more about the company.
Sunday, November 14, 2010
Logo Concept
Symbolism- Half picture of the globe; indicating an international scope the company will take; similar to
Universal records. The microphone symbolizes the presence of sound, actively using your voice to be
heard.
A cross between Wordmark
and Pictorial Mark
Colors: Blue, Green, Yellow,
and Orange
Empower.Embrace.Create.Music
Title Font: Georgia
Tagline font: Futura, Size 24
Color: Blue, White, Yellow, Orange
Colors-Orange,Blue, Green, and Yellow.
Why Orange? It symbolizes vitality and endurance
Why Yellow? It symbolizes joy and happiness
Why Blue? It symbolizes youth and truth
Why Green? It symbolizes growth
Sunday, November 14, 2010
Inspirational Logos
Inspiration of color
Inspiration of symbolism
Inspiration of elements
Sunday, November 14, 2010
Corporate Culture
At Hear Me Sing we believe that our youth are indeed the future so in order for them to be effective and successful we must
nurture their gift. Under our M.U.S.I.C value system this will carried out:
Motivated- Through our teaching, mentoring, but most of all through our actions, it is essential that we motivate the youth to
give them a sense of fulfillment.
Upbeat- In all things we make sure we operate under a spirit of excellence, sincerity, and positivity by the meeting the needs
of the youth.
Sound- Our focus is on educating the whole youth, so our programs are based on comprehensive material that will allow the
youth to connect with real-life situations as well.
Immediate-We are dedicated in helping youth that are living in a state of emergency society, so the hands on approach is
best for them.
Consistent-On a daily basis, we will be true to ourselves, the program, and most of all the youth.
WE ARE MUSIC
Sunday, November 14, 2010
Write the Vision...
We all have the ability to transform lives through music. Hear Me Sing’s vision
is to constantly educate the whole youth, instilling in them a sense of hope and
courage. Equipping them with the necessary tools and resources will inspire and
encourage them to use music as a positive reinforcement to be a voice for
tomorrow’s youth.
Sunday, November 14, 2010
Mission Statement
Hear Me Sing, Inc. helps to transforms lives by producing a positive
environment for at-risk youth through music, education, and
opportunities.
Empower.Embrace.Create.Music
Sunday, November 14, 2010
Tagline
Embrace.Empower.Create.Music
Our tagline is one that commands for action to take place NOW and not later.
It is motivational, short, and easy to remember.
It is effective because it resonates in the minds and on the hearts of all who recite it.
It is consistent with our message and represents the imperative state; expressing a immediate
need for something to take place.
Empower.Embrace.Create.Music
Sunday, November 14, 2010

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Hms, Inc. Brand Identity Project

  • 2. Hear Me Sing, Inc, Hear Me Sing, Inc. Why Hear Me Sing? So the little people with BIG voices can be heard and change the world. The Story: I grew up in a single parent home. I wanted to take voice music lessons but my mother could not afford them. Without the presence of music early on, I was a troublesome child, rebellious, with no real direction. It was not until college that I was able to unleash my true passion for music. Strengths: unique-the name is catchy protectable- searched the name and there are no trademarks for it suggestive-it commands the attention of the consumer; one would want to know more about the company. Sunday, November 14, 2010
  • 3. Logo Concept Symbolism- Half picture of the globe; indicating an international scope the company will take; similar to Universal records. The microphone symbolizes the presence of sound, actively using your voice to be heard. A cross between Wordmark and Pictorial Mark Colors: Blue, Green, Yellow, and Orange Empower.Embrace.Create.Music Title Font: Georgia Tagline font: Futura, Size 24 Color: Blue, White, Yellow, Orange Colors-Orange,Blue, Green, and Yellow. Why Orange? It symbolizes vitality and endurance Why Yellow? It symbolizes joy and happiness Why Blue? It symbolizes youth and truth Why Green? It symbolizes growth Sunday, November 14, 2010
  • 4. Inspirational Logos Inspiration of color Inspiration of symbolism Inspiration of elements Sunday, November 14, 2010
  • 5. Corporate Culture At Hear Me Sing we believe that our youth are indeed the future so in order for them to be effective and successful we must nurture their gift. Under our M.U.S.I.C value system this will carried out: Motivated- Through our teaching, mentoring, but most of all through our actions, it is essential that we motivate the youth to give them a sense of fulfillment. Upbeat- In all things we make sure we operate under a spirit of excellence, sincerity, and positivity by the meeting the needs of the youth. Sound- Our focus is on educating the whole youth, so our programs are based on comprehensive material that will allow the youth to connect with real-life situations as well. Immediate-We are dedicated in helping youth that are living in a state of emergency society, so the hands on approach is best for them. Consistent-On a daily basis, we will be true to ourselves, the program, and most of all the youth. WE ARE MUSIC Sunday, November 14, 2010
  • 6. Write the Vision... We all have the ability to transform lives through music. Hear Me Sing’s vision is to constantly educate the whole youth, instilling in them a sense of hope and courage. Equipping them with the necessary tools and resources will inspire and encourage them to use music as a positive reinforcement to be a voice for tomorrow’s youth. Sunday, November 14, 2010
  • 7. Mission Statement Hear Me Sing, Inc. helps to transforms lives by producing a positive environment for at-risk youth through music, education, and opportunities. Empower.Embrace.Create.Music Sunday, November 14, 2010
  • 8. Tagline Embrace.Empower.Create.Music Our tagline is one that commands for action to take place NOW and not later. It is motivational, short, and easy to remember. It is effective because it resonates in the minds and on the hearts of all who recite it. It is consistent with our message and represents the imperative state; expressing a immediate need for something to take place. Empower.Embrace.Create.Music Sunday, November 14, 2010